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Color schemes for twistedwave how to#

So, this makes your color scheme important too. For instance, whether your color scheme is appropriate for your brand identity and/or your target market.īesides, there needs to be somehow a consistency as regards your color combinations.

You will need to consider several aspects when choosing your color scheme. So, coming up with the right color scheme for your brand is detrimental. Color schemes not only matter because they are visually appealing, but they are also valuable because they represent your brand both online and offline. There are many reasons why selecting the right color schemes is essential. Another example would be black, gray, brown, and yellow. Indeed, you can also mix blue, gray, and orange to give the idea of sophistication. These three colors are typical of more conservative designs. Red is the color of passion and power, but it can also make people feel they’re in danger, alertness, and awareness.īut, what colors can we use with gray? You can mix gray with blue and even black. Like any other color, red can have both positive and negative effects on people. Let me outline the symbolism of colors in more detail: Red – The color of passion and danger Still, these are just cultural associations that are not shared worldwide. Green is the color of money in the US and fertility in Celtic myths. These two meanings are somehow universal. Yet, the emotions other colors convey are more complex.įor example, most would agree that green is the color of vegetation and blue is the color of water and the sky. It’s key you become familiar with what meanings colors have if you want to succeed in the design of your color scheme. Colors remind us of certain objects, sensations, emotions, etc. Some meanings are related to natural associations, while others have more to do with cultural ones. It is an undeniable fact that color conveys meaning. The colors women love most are: blue, green, and purple.The colors men love most are: blue, green, and black.Most people prefer simple color combinations, 2 to 3, no more.We understand visuals up to 60,000 times faster than text.90% of the information that reaches our brains is visual.Between 62% to 90% of those decisions are based on color alone. When buying a product, people make quick decisions (within 90 seconds).21% of marketers use their brand colors on most of their presentation slides.Less than 50% of marketers use their brand colors on their presentation slides.80% of buyers believe that brand colors boost brand recognition.93% of shoppers concentrate on brand colors when they’re about to buy a product.

Approximately 85% of consumers believe that color is the main reason why they buy a specific product.

80% of consumers believe that colors are vital for brand recognition.

Thus, you will need to choose your colors carefully, or else they won’t cause the effect you want to. Though not profoundly explored yet, color psychology has to be recognized as a significant factor that causes different reactions among people. That’s why they are broadly used in business. These colors are used when you want to convey authority. Power colors are rich and dark hues of red, green, blue, brown, and black. Positive colors are characterized by high brightness and high saturation. They give you positive feelings and can bring joy and excitement. Positive colorsĬolors like red, orange, and yellow are considered to be lively and energetic. Unlike positive colors, negative ones are defined by their low brightness and saturation. These colors may make people feel sad or depressed. It is believed that blue, blue-green, violet and purple can generate a negative feeling. Some cultures consider black as a mourning color, whereas, in other cultures, the mourning color is white. Sadness, as it happened with happiness, is closely related to culture as regards colors. Yet, some hues of blue, green, and brown can have a similar effect. Sad colors tend to be dark and muted, for instance, grey.

Color schemes for twistedwave how to#

It’s up to you how to combine them so that they make a fun color scheme. Other colors are associated with fun, like yellow, pink, red, and even purple or blue. More than one color can provoke the sensation of having fun, though orange is believed to be the funniest one since it’s flamboyant and can make us feel happier and more energetic. It is a well-known fact that bright and light colors make us feel more optimistic and happier than before. Each of these colors may well have an uplifting effect upon you. Though green and blue are examples of happy colors too. Happy colors are warm and bright colors such as red, pink, orange, and yellow.